Sputnik Signal Docs

Help and guides.

Public docs for Sputnik Signal. Use these pages to install ads on a website, run a campaign with banner images, or check the exact sizes the network accepts. Operator tools live in admin after sign-in.

What is in each guide

Install guide

For webmasters and operators who want ads on a live site. Walks through publisher site setup, placement (ad slot) creation, embed copy/paste, and how slots get filled by active campaigns.

  • Register website + primary domain
  • Create slots and pick primary (and optional mobile) size
  • Copy embed code from the slot detail page
  • Paste once per slot; approved hosts only

Campaign basics

For operators running display flights. Covers creating a draft, uploading creatives, covering required formats, and activating only when checks pass.

  • Draft campaign, HTTPS click URL, lifetime impression budget
  • Upload banners that match exact WxH
  • Activation review and start / pause / complete
  • Plain definitions of total shows, daily cap, and weight

Supported sizes

Reference table of every format in the network catalog. Creative files must match width and height exactly; the server inspects image bytes, not just the file extension. Animated WebP and GIF are allowed.

  • Friendly name, machine key, dimensions
  • Same catalog used by slots and creative upload

Reports and metrics

Plain definitions for served, viewable, clicks, CTR, viewability, fill rate, and remaining credits. Explains the four reports, date filtering, and CSV export.

  • Exact formula behind each metric
  • Campaign, site, placement, and creative reports

Network portal

For advertisers and webmasters whose accounts an operator has provisioned. A scoped, mostly read-only view of your own campaigns or sites, separate from the operator admin console.

  • Advertisers: campaign status, figures, banners, readiness
  • Webmasters: assigned sites, embed codes, approved domains

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