What is in each guide
For webmasters and operators who want ads on a live site. Walks through publisher site setup, placement (ad slot) creation, embed copy/paste, and how slots get filled by active campaigns.
- Register website + primary domain
- Create slots and pick primary (and optional mobile) size
- Copy embed code from the slot detail page
- Paste once per slot; approved hosts only
For operators running display flights. Covers creating a draft, uploading creatives, covering required formats, and activating only when checks pass.
- Draft campaign, HTTPS click URL, lifetime impression budget
- Upload banners that match exact WxH
- Activation review and start / pause / complete
- Plain definitions of total shows, daily cap, and weight
Reference table of every format in the network catalog. Creative files must match width and height exactly; the server inspects image bytes, not just the file extension. Animated WebP and GIF are allowed.
- Friendly name, machine key, dimensions
- Same catalog used by slots and creative upload
Plain definitions for served, viewable, clicks, CTR, viewability, fill rate, and remaining credits. Explains the four reports, date filtering, and CSV export.
- Exact formula behind each metric
- Campaign, site, placement, and creative reports
For advertisers and webmasters whose accounts an operator has provisioned. A scoped, mostly read-only view of your own campaigns or sites, separate from the operator admin console.
- Advertisers: campaign status, figures, banners, readiness
- Webmasters: assigned sites, embed codes, approved domains