What is CTR on Sputnik Signal?

CTR is unique valid clicks divided by valid served impressions, as a percentage. Repeat clicks from the same viewer are counted once.

What does viewability mean?

Viewability is viewable impressions divided by measurable served impressions, as a percentage. An impression is viewable when enough of the ad was on screen long enough to count.

Fill rate is valid served impressions divided by valid ad requests (served plus no-fill), as a percentage. A no-fill is a valid request that had no eligible ad to return.

Can I export Sputnik Signal reports?

Yes. Every report is date-filterable and exports to CSV using the same metric definitions shown on screen.

Help Reports

Reports and metrics.

Every report reads from the daily aggregate tables, filters by date, and exports to CSV with the same definitions you see on screen. This page explains exactly what each number means.

The four reports

Where to find them

Operators open Reports in admin. Advertisers see their own campaign figures in the network portal.

Campaign report: lifetime budget, delivered, remaining credits, and date-scoped served, viewable, clicks, CTR, and viewability
Publisher-site report: the same delivery metrics grouped by website
Placement report: metrics grouped by ad slot
Creative report: metrics grouped by banner

Sputnik Signal metric definitions
Metric	What it means
Served	Valid impressions actually served. Invalid or bot-flagged requests are excluded.
Viewable	Served impressions that met the viewability threshold (enough of the ad on screen long enough).
Clicks	Unique valid clicks. Repeat clicks from the same viewer count once.
CTR	Unique clicks ÷ served, as a percentage.
Viewability	Viewable ÷ measurable served, as a percentage.
Fill rate	Served ÷ ad requests (served + no-fill), as a percentage. A no-fill is a valid request with no eligible ad.
Remaining credits	Total shows minus served. Never goes below zero.

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